Logos
Logo & tagline
Our customers want and expect a seamless experience at every touchpoint. From advertising to carmax.com to the window sticker displayed on a car, details like a consistent logo matter.
Logos
Our logo options are shown below and should be chosen to achieve the appropriate contrast against the background where they are placed.
Logos should be second in hierarchy to the message. Placement and size may vary depending on channel.
The five dashes under max represent the open road and start at the beginning of the ‘m’ and extend beyond to the right. Dashes are below the text by one dash height.
Blue logo
CarMax and dashes are #003366 blue.
Yellow logo
CarMax and dashes are #FFD700.
Blue box logo -
white text
CarMax and dashes are #003366 blue, white text is #FFFFFF.
Blue box logo -yellow text
CarMax box is #003366 blue and yellow text is #FFD700.
Yellow box logo
CarMax box is #FFD700 yellow and blue text is #003366.
White logo
The white logo is used with backgrounds greater than 61% gray scale value.
Tagline
Like the logo, the campaign tagline is provided as a piece of art. It should never be altered or changed in any way.
The way car buying should be.®
Dashes
The dashed line art is taken from the CarMax logo. The dashed lines can be used as a standalone design element. Groups of less than five dashes can be used as graphical elements.
Avoid using a single dash or less than 5 dashes as a separator/decoration when paired with text.
Don’t use vertical versions of the dashes.
Clear space
The clear space ensures the legibility and impact of our logo by isolating it from competing visual elements such as text and supporting graphics. Keep at least a CarMax dash’s width of space between our logo and other elements. This zone should be considered as the absolute minimum safe distance. The clear space is equal to the CarMax dash width.
Do’s and don’ts
These are examples of why the clear space is so important. In the top two examples, other elements come much too close to the CarMax logo, creating a cramped and messy visual. By respecting the clear space, we ensure our logo stands out and looks its best.
