Colors
Color Theory
CarMax Blue and CarMax Yellow serve as our primary colors, providing a vibrant and balanced contrast for enhanced readability and bold, eye-catching designs. By consistently utilizing CarMax Blue and CarMax Yellow throughout the customer's journey, we ensure that these colors remain synonymous with our brand.
Core brand colors
This core color set is designed specifically to represent the brand as a whole, and is therefore used primarily for in-store experience design and top-level branding like our logo. CarMax Yellow and White hold equal importance, while CarMax Blue carries a stronger visual weight.
CarMax storefront highlighting the usage of our core brand colors.
Advertising colors
These colors have been specifically chosen to be the focal point for our FY24 advertising efforts. By narrowing down our selection to a smaller, supporting group of colors, we can maintain consistency across our yearly campaigns. It is important to note that while our core brand colors set remains fixed, our advertising color set is allowed to borrow and build from the core set, and from the full color palette. For this year, we have opted for bright, high-contrast colors to enhance our advertising creative.
Color palettes
These color combinations shown below are examples of high-contrast color pairings. They have been assembled to create systematically stylized visuals and are intended to be used as described.
